Fortune Magazine has published their 2009 Watch Guide. It is an interesting list and read as it covers all the bases. All the basic colours and price range. It appears in their November 9 edition. The list can also be seen here:
Anyway here is the list:
At the top, we have the Breguet La Tradition 7027 (USD 24,850)
Black on Black is back
1. Cartier Santos 100 Black (USD 7,000)
2. Daniel Roth Endurer Chrono Spirit (USD 14,300)
3. Jaquet Droz Grande Seconds SW Noir (USD 16,000)
The Newest Hue is Blue
1. Rolex Submariner (USD 29,850)
2. Breitling Chronomat B01 (USD 7,690)
3. Tag Heuer Aquaracer 500 M Limited Edition (USD 2,600)
Brown is the New Basic
1. Swiss Army Alliance Chrono Classic (USD 550)
2. David Yurman Moon Phase (USD 5,800)
3. Patek Philippe Ref. 5960 (USD 59,500)
4. Bvlgari Sotirio Date Retrograde (USD 17,400)
White Hot
1. TX Watch Co. Perpetual Weekly Calendar (USD 495)
2. Longines Master Collection Moon Phase (USD 5,700)
3. Hermes Cape Cod Tonneau PM (USD 2,250)
Photographs: Fortune
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