TW Steel, the global lifestyle brand ‘Big in Oversized
Watches’, is proud to showcase the all new Special Edition timepiece honoring
its partnership with Grammy Award winning recording artist and worldwide
singing sensation, Kelly Rowland.
The Kelly Rowland Canteen Bracelet Special Edition (TW312 -
$650 US) features a distinctive and highly appealing all-black PVD coated steel
case and bracelet, complete with a brushed finish for added refinement.
The 40mm model, which is 10 ATM water resistant, sports a revised link design
on the bracelet, differing it from the original Canteen Bracelet models first
introduced by ‘The Watch in Steel' back in 2012.
Powered by a chronograph Miyota 0S20 movement, the latest
design also enjoys the stylish look of rose gold colored numbering and
indexes. Kelly’s signature adorns the case back of TW312, the third
timepiece sporting her name following her previous TW Steel executions, CE4006
and CE4007 from the CEO Tech collection.
With over 80 million record sales to her credit as one third
of ‘Destiny’s Child’, the American R&B girl group, bolstered further with
her four standout solo album releases (‘Simply Deep’ – 2002, ‘Ms Kelly’ – 2007,
‘Here I Am’ – 2011, ‘Talk A Good Game’ – 2013), Kelly’s career reflects TW
Steel’s brand ethos of doing everything ‘Big Time’.
“I just love the simple, elegant look of my new TW Steel,”
enthused Rowland. “While my CEO Tech editions screamed colour and
fashion, I adore the classic design of the Canteen Bracelet model with the
simplicity of the rose gold numbers and indexes off-set against the use of the
black case and bracelet. It’s such a comfortable fit and I think, as a
highly desirable accessory, it will compliment a wide variety of looks and
outfits.”
“Our goal is always to create signature timepieces that
perfectly reflect the appeal of our brand ambassadors,” stated TW Steel CEO,
Jordy Cobelens. “Kelly is fashion-forward in her thinking so we’ve
designed a piece based on her inputs that can be paired with multiple
styles. This watch has an allure that I know will be very attractive to
fans of both Kelly and the TW Steel brand.”
Kelly’s new-look ‘This Is My Time’ campaign for TW Steel
will support the launch of her Canteen Bracelet Special Edition.
Rowland’s promotional images were captured by renowned fashion and music
photographer, Rahi Rezvani, the Amsterdam-based artist having also shot TW
Steel’s campaigns for its new Slim Line collection and brand ambassadors David
Coulthard and Mitchell Niemeyer.
Photographs: TW Steel
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